The Race Equality Foundation has today (11 October) unveiled its new brand identity, including a new logo and colour scheme fit for digital communication in 2022.
The brand update is part of a new chapter at the Race Equality Foundation, with a new board Chair, Karin Woodley CBE, and five new trustees appointed earlier this year. Following consultation with stakeholders, the new brand identity more clearly articulates the Race Equality Foundation’s core values and incorporates the sense of unity which runs through the Foundation’s mission.
The interlocking shapes, different colour combinations and strong stacked geometric shapes reflect different ethnicities, perspectives and behaviours working together and speak to the Foundation’s values of being collaborative, transformational and having integrity and respect in all its work.
Jabeer Butt OBE, Chief Executive of the Race Equality Foundation, said:
“In the 30-plus years since the Foundation was established, the landscape around racial equality in the UK has evolved in many ways, as have we. Consultation with stakeholders made it clear to us that our external presence needed updating to ensure it reflects the high quality and relevance of our work, at a time when it is more important than ever for causes to stand out.
“We are incredibly excited to unveil this new brand identity which combines where we’ve come from with where we’re going and will help us to better reach and engage new audiences in pursuit of racial equality in public services.”
The Race Equality Foundation’s brand update has been implemented in its new-look website which is available to access from today at www.raceequalityfoundation.org.uk.
ENDS
- Press contact: comms@racefound.org.uk / 07593 454182
- Acknowledgements: The Race Equality Foundation would like to particularly thank Frederic Marc, Sally Schafer and agency Pixeled Eggs for their hard work on this rebrand.
- About the Race Equality Foundation
The Race Equality Foundation is a national charity tackling racial inequality across public services to improve the lives of Black, Asian and minority ethnic communities. We do this by:
- Exploring what is known about discrimination and disadvantage
- Developing evidence-based better practice to promote equality
- Sharing better practice through educational activities, conferences, written & online material
- Working with national and local partners from the community, voluntary, statutory and social enterprise sectors.
The Foundation was established in 1987 as part of the National Institute for Social Work and was known as the Race Equality Unit. It became an independent charitable organisation in 1995, and in 2006, changed its name to the Race Equality Foundation.
Follow us on Twitter, Instagram, Facebook and LinkedIn.
