For immediate release
The Race Equality Foundation is thrilled to announce its selection as a MAC Viva Glam charity partner. We are honoured to be one of the UK and Ireland charities to benefit from MAC Cosmetics’ incredibly generous £1 million fund, celebrating 30 years of the iconic Viva Glam campaign in 2024.
Since its founding in 1994, the pioneering MAC Viva Glam campaign has raised over $500 million globally to support healthy futures and equal rights. The campaign funds organisations working in HIV/AIDS support, while championing women, the LGBTQIA+ community and other marginalised groups.
Jabeer Butt, Chief Executive, Race Equality Foundation, said:
“We are very grateful to have been chosen as a MAC Viva Glam charity partner. This funding will allow us to expand our work to tackle racism in UK society and positively transform the lives of Black, Asian and ethnically minoritised communities. Campaigns like MAC Viva Glam show the power of businesses taking a stand and directing profits to create meaningful social change”.
“The Race Equality Foundation looks forward to launching new initiatives next year focused on racial justice work that specifically supports and amplifies the voices of Black, Asian and minority ethnic young people and their families. After 30 years, the urgency of equality campaigning still remains for groups disproportionately impacted by discrimination and health inequities. We hope the MAC Viva Glam campaign in the UK and Ireland will inspire other companies to give back too.”
M·A·C VIVA GLAM 2024 charity partners
- Positive East
- Waverley Care
- National Aids Trust
- Micro Rainbow
- Mermaids
- Terrence Higgins Trust
- George House Trust
- The Climate Coalition
ENDS
For Media enquiries contact: Eva Morrison on 07593454182 / eva@racefound.org.uk
About Race Equality Foundation
The Race Equality Foundation tackles racial inequality across public services by:
- Exploring what is known about discrimination and disadvantage
- Developing evidenced-based better practice to promote equality
- Disseminating better practice through educational activities, conferences, written material and websites
- Working with national and local partners from the community, voluntary, statutory and social enterprise sectors
Key areas of work span health and social care, housing, communities, children and families and more. Find out more at www.raceequalityfoundation.org.uk
